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What Does the Empathy Differentiator Mean For Social Business?

How does a physician with sufficient medical knowledge and analytic ability distinguish himself? He measures high on the empathy scale.  Once a physician gets past a certain threshold of analytic...

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Retail Philanthropy Is In High Demand: 4 Steps To Doing It Right

Neither nationwide purse-tightening nor cries of Slactivism! Greenwashing! and Fad! have shaken cause marketing. Eighty-three percent of consumers “want more of the products, services and retailers...

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Mobile Giving Meets Mobile Marketing, But Are Americans Ready?

Sure, Americans love their mobile phones and use them handily, but there’s still stunted confidence for mobile financial transactions, whether it’s a payment or a donation. Part of the reticence comes...

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To Tap Cause Marketing’s Huge Potential, Do Less Of It

This piece was originally written for and published on Reach Students. If 94% of Millennials condone cause marketing why do only 53% report buying a product that benefits a cause in the past year?...

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Find Your Super-consumers and Build For Them

We’re in an era of the super-consumer. Consumers are attuned to the companies and supply chains behind the items they buy. While today’s consumers stil boycott, they buycott more. I love Amazon but...

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